A presentation at Web Directions Summit in October 2019 in Sydney NSW, Australia by Sten Pittet
The 4 Stages of Outcome-Driven Teams
What is an Outcome driven team?
Task-focused teams do a bunch of activities and look at results after.
Outcome-driven organizations start by defining the outcomes they want.
Then, they look at the projects and activities that are best suited to deliver these outcomes.
But it’s not that easy to do the switch. Deep cultural changes need to happen.
Why become outcome-driven?
So, how do we get there?
The 4 stages of Outcome-driven teams
STAGE 1: • Task-focused • Top-down
STAGE 2: • Outcome-driven • Top-down
STAGE 3: • Outcome-driven • Top-down • Bottom-up
STAGE 4 • Outcome-driven • Top-down • Bottom-up • Fast feedback cycle
VISIONARY LEADERS DO NOT SCALE (Don’t try to be Steve Jobs)
MOVING THROUGH THE JOURNEY
Visionary leaders don’t scale
• Share a vision doc (purpose, focus areas, success metrics) • Manage by questions rather than answers • Start at the top
ALIGNMENT BEFORE METRICS
Alignment before metrics
• Shared Objectives, different Key Results • It’s OK to be KO • Keep your goals SMART
EXECUTION BEATS STRATEGY (Check the rules of Monster Chess)
Execution beats strategy
• Review progress on impact every week • Keep the cost of feedback low • Move to agile roadmaps
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