A presentation at Thoughtworks Live UK in in London, UK by Oriol Tauleria
Technology in sustainability a profitable business to fix the future 1
Questions about the future: Will we need more energy ?
Questions about the future: Will we need more energy ? To pollute, should be more expensive ?
Questions about the future: Will we need more energy ? To pollute, should be cheaper or expensive ? Fossil fuels will be less accessible?
Numbers Energy Composition https://ourworldindata.org/energy-mix
We have a problem
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Value proposition Buy Green electricity Transmission network Supply customers 8
Value proposition Buy Green electricity Reduce demand, offer better prices Solar customers Transmission network Supply customers 9
Value proposition Buy Green electricity Reduce demand, offer better prices Transmission network Bu Solar customers Up to 100% savings in their electricity bill ye lec tri big city s u su rpl rplus us at Extra energy surplus Self-consumption energy Supply customers Cheaper electricity Maximize the rooftop potential 10
Two businesses that make each other unique Supply of electricity We sell electricity to our Supply customers without solar installations … 1 2 We connect people to green energy We transform every m2 of rooftop into green energy production Installation and management of distributed assets … and we buy that electricity from the surplus production generated by our Solar customers with nearby solar installations, whose rooftop potential is completely leveraged A flywheel powered by trust 11
Why are we here? 12
Faithfulness to your vision & to your value proposition 13
2010
Gas price evolution https://tarifasgasluz.com/comparador/tarifa-ultimo-recurso-gas
Learnings “If sustainability is in your core values hard decisions will be clearer to take.”
Disrupting the way energy is produced and consumed in the country of the sun 19
Disrupting products 2017: “Pay as you go” market ● ● ● This model transfers all system and sector problems to customer. Business models of incumbents take advantage of the Status Quo. Legal regulations tightly coupled with this kind of tariffs. 2018: Holaluz ships “Tarifa justa” ● ● ● Energy flat fee with 3 parts agreement: Customer, Holaluz, and the Planet. Holaluz, has the responsibility to make it profitable and fix suppliers challenges. NPS increases 10 points and 25% less churn for this product. 20
The rooftop revolution “Classical” solar energy market model ✔ Cost efficiency ✔ Minimum Solar Panels ✔ Self consumption ✔ Dependency on centralized generation
The rooftop revolution “Classical” energy market model ✔ Cost efficiency ✔ Minimum Solar Panels ✔ Self consumption ✔ Dependency on centralized generation Our disruption: The rooftop revolution ✔ Maximize ROI (customer & HLZ) ✔ Maximize solar panels ✔ ProSumers ✔ Distributed generation
Learnings “Be brave to disrupt. High purposes could not be achieved by doing the same old.”
Faithfulness and Disruption through Technology 24
Our Vision We enable technology to deliver products and experiences our customers love. ➔ We innovate to avoid commoditization. ➔ We deliver software to increase profitability. ➔ We transform an old, non-technological Our aim is bring an energy as a service experience through technology industry to a full digital and customer centric experience for our customers. 25
Tech to Boost our vision Prediction and pre-invoicing system Gas- offboarding executed in 15 days Efficient Green We provide to our customers control of their invoices. We provide information and a fluent transition to our customers. Helped us to have a highly-tunned purchase system to reduce risks and cash flow. Data migration plan to our customers to offer the best onboarding on the new company. 26
Tech to Disrupt “Tarifa Justa” ● ● ● ● Calculate the best monthly quota Detect deviations Infere future consumptions Automate calculus Solar Surplus ● ● ● Identify viable rooftops Calculate better solar panels distribution Find neighbours to distribute surplus production 27
Learnings “Technology & Data are the most powerful drivers to disrupt. Use them.”
“Hard decisions will be clearer to take if sustainability is in your core values.” ”Be brave to disrupt. Ambitious purposes could not be chased doing the same as always.” “Technology & Data are the most powerful drivers to disrupt. Use them.”
● We face a global environmental crisis 1 ● We face a global energy & economic crisis 2 ● Rooftop revolution is our solution 3
Sustainability should be a core value
Sustainability in company core values is a business driver
Q&A Thank you! Why? @uritau oriol.tauleria@holaluz.com oriol.tauleria@holaluz.com | @uritau jordi.medina@holaluz.com | @jmedinafruitos 34
Sustainability, instead of a company’s shiny label or a cost center, is an opportunity to solve the needs of customers in a different way - a new (and better) way to generate value. Holaluz’s purpose is to connect people to green energy!
In this session, Jordi and me will share how Holaluz has used sustainability as a business driver and what we have learned about engagement, disruption and technology along the way.
The following resources were mentioned during the presentation or are useful additional information.
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