The most important part of your job

A presentation at Reasons to be Creative in September 2012 in Brighton, UK by Inayaili de León

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THE MOST IMPORTANT PART OF YOUR JOB by Inayaili de León Reasons to be Creative, Brighton, 2012

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check

IRC on! check

Che ck email check

Update Base c amp check

Call Pe te r check

Che ck Ono t ate check

Do some de signing check

Re de sign k ick of f me e t ing check

Some more de signing

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It’s crazy not to hire the best people just because they live far away. Especially now there’s so much technology out there making it easier to bring everyone together online . —37signals, “Rework”

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Out of sight, out of mind

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The human moment, then, is a regulator: when you take it away, people’s primitive instincts can get the better of them. Just as in the anonymity of an automobile, where stable people can behave like crazed maniacs, so too on a keyboard: courteous people can become rude and abrupt . —Edward M. Hallowell, “The Human Moment at Work”

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Challenge One Create one human moment

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It’s your job as a designer, and a communication professional, to find the right language to communicate with your client. When you say a client doesn’t “get it” you might as well be saying, “I couldn’t figure out how to get my point across. I am a lazy designer. Please take all my clients from me. ” —Mike Monteiro, “Design is a Job”

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Challenge Two Get your point across

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When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity . —Dale Carnegie, “How to Win Friends and Influence People”

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I have spent the best years of my life giving people the lighter pleasures, helping them have a good time, and all I get is abuse , the existence of a hunted man. —Al Capone

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Perhaps most importantly, professionalism means, in every situation, wilfully gathering responsibility rather than avoiding it . —Andy Rutledge, “Design Professionalism”

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Challenge Three Listen to the justifications

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If there is any one secret of success , it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own. —Henry Ford

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Challenge Four Invite participation

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• New stakeholder peeping in pic

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Listen.

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Understand emotions.

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Find a shared vocabulary.

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The man who does not read has no advantage

over the man who cannot read. —Mark Twain

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Build a narrative.

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People fail to get along because they fear each other, they fear each other because they don’t know each other; they don’t know each other because they have not communicated with each other. —Martin Luther King, Jr.

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The end. Thanks for listening, 
 Inayaili de León 
 @yaili

Image credits: delicious.com/yaili/reasons2012+credits 
 Books and papers: delicious.com/yaili/reasons2012+resources