A presentation at Reasons to be Creative in in Brighton, UK by Inayaili León
THE MOST IMPORTANT PART OF YOUR JOB by Inayaili de León Reasons to be Creative, Brighton, 2012
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It’s crazy not to hire the best people just because they live far away. Especially now there’s so much technology out there making it easier to bring everyone together online . —37signals, “Rework”
Out of sight, out of mind
The human moment, then, is a regulator: when you take it away, people’s primitive instincts can get the better of them. Just as in the anonymity of an automobile, where stable people can behave like crazed maniacs, so too on a keyboard: courteous people can become rude and abrupt . —Edward M. Hallowell, “The Human Moment at Work”
Challenge One Create one human moment
It’s your job as a designer, and a communication professional, to find the right language to communicate with your client. When you say a client doesn’t “get it” you might as well be saying, “I couldn’t figure out how to get my point across. I am a lazy designer. Please take all my clients from me. ” —Mike Monteiro, “Design is a Job”
Challenge Two Get your point across
When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity . —Dale Carnegie, “How to Win Friends and Influence People”
I have spent the best years of my life giving people the lighter pleasures, helping them have a good time, and all I get is abuse , the existence of a hunted man. —Al Capone
Perhaps most importantly, professionalism means, in every situation, wilfully gathering responsibility rather than avoiding it . —Andy Rutledge, “Design Professionalism”
Challenge Three Listen to the justifications
If there is any one secret of success , it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own. —Henry Ford
Challenge Four Invite participation
• New stakeholder peeping in pic
Listen.
Understand emotions.
Find a shared vocabulary.
The man who does not read has no advantage
over the man who cannot read. —Mark Twain
Build a narrative.
People fail to get along because they fear each other, they fear each other because they don’t know each other; they don’t know each other because they have not communicated with each other. —Martin Luther King, Jr.
The end. Thanks for listening, Inayaili de León @yaili
Image credits: delicious.com/yaili/reasons2012+credits Books and papers: delicious.com/yaili/reasons2012+resources
