UX for Surveys

A presentation at Digital Summit in in Portland, OR, USA by Lauren Isaacson

Product and service improvement often relies on survey data, but surveys are usually awful. Awful surveys yield bad data. Bad data leads to poor decisions. The good news is that designers already have the skills to make surveys easier and more enjoyable for the respondents. Learn basic and advanced questionnaire design tips, how to reduce the respondent cognitive load making the task more enjoyable, how to ask better questions, usability testing surveys, and analyzing and tracking the data for better insights.