Talk: Whose Design is it Anyway? - In introduction to inclusive design and research

A presentation at DDD East Midlands in in Nottingham, UK by Helen Joy

Whose design is it anyway? An introduction to inclusive design and research

Whose design is it anyway? An introduction to inclusive design and research

Assumption: Our digital skills are the same

Assumption: Our digital skills are the same

Digital inclusion scale

Digital inclusion scale

Digital inclusion scale

Digital inclusion scale

Digital Foundation skills

Digital Foundation skills

Digital Foundation Skills

Digital Foundation Skills

Digital privilege

Digital privilege

Assumption: We’re working with the same toolkit

Assumption: We’re working with the same toolkit

User research is a team sport

User research is a team sport

Assumption: Accessibility is for people with disabilities

Assumption: Accessibility is for people with disabilities

Offline profile

Offline profile

The Persona Spectrum

The Persona Spectrum

The Persona Spectrum

The Persona Spectrum

Man using a magnifying glass to read text on his phone

Man using a magnifying glass to read text on his phone

Video of a blond user using a screen reader

Video of a blond user using a screen reader

Visual impairments simulation package

Visual impairments simulation package

Man wearing visual impairment simulation goggles

Man wearing visual impairment simulation goggles

We’re going to try an experiment…

We’re going to try an experiment…

Pop-up empathy lab

Pop-up empathy lab

Audience participation

Audience participation

Granny Jean

Granny Jean

Andy

Andy

Paul

Paul

Thank you

Thank you

As creators of products and services, we’re pretty good at thinking we’ve got it all sussed. We map user journeys, we create roadmaps, we write user stories. We know what we want people to do; what actions we want them to take. But do we really know who these people are? Do we really know what they need? Do we take the time to find out, or are we building products and services based on our own assumptions and biases?

And what about those who lack our digital privilege? Digital exclusion is a reality for many people. It’s our responsibility to look out for everyone, not just those who are the most visible or the easiest to design for.

As technologists, we have the power to massively hinder or improve lives; not those of ‘users’ but of people. This talk looks at what it means to be digitally excluded and how by adopting a practical user research-led attitude to design, we can create products that are not just appealing to us, but life-changing to those who use them.

Resources

The following resources were mentioned during the presentation or are useful additional information.

Buzz and feedback

Here’s what was said about this presentation on Twitter.