Introduction to Service Design Thinking & Doing

A presentation at Impact: 2018 Canadian Service Design Conference in in Montreal, QC, Canada by Jacquelyn Brioux

Introduction to Service Design Thinking + Doing Jacquelyn Brioux Service Design Lead

Introduction to Service Design Thinking + Doing Jacquelyn Brioux Service Design Lead

In this workshop - service design thinking and doing - you'll learn the fundamentals of service design (empathy, communication, facilitation, systems thinking, synthesis, future visioning, storytelling, visualization, and making), along with an overview of how service designers think and the methods and tools they use to help visualize complex systems and service experiences. You'll apply that knowledge by working as a group to complete a series of worksheets that will help prepare you to sequence all the components together in a service blueprint. Although we won't have time to add these items during the workshop, we’ll demonstrate how you can include secondary items like time, emotion, KPIs, regulations or policy, and relational arrows, as well as layer in customer journeys to deepen the utility and meaning of the artifact. Always remember the artifact is a means to helping you and your team achieve better outcomes for service users and employees ;)

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