A presentation at Downtown UX Meetup in in Orlando, FL, USA by Jason Beaird
IF I HAD ASKED PEOPLE
WHAT THEY WANTED
THEY WOULD HAVE SAID
FASTER HORSES
Henry Ford
“
”
NO EMPATHY DESIGNER USER
Around 8:05 a.m., the Hawaii emergency employee initiated the internal test, according to a timeline released by the state. From a drop-down menu on a computer program, he saw two options: “Test missile alert” and “Missile alert.” He was supposed to choose the former; as much of the world now knows, he chose the latter, an initiation of a real-life missile alert.
https://99percentinvisible.org/article/norman-doors-dont-know-whether-push-pull-blame-design/
Image Credit: http://www.flickr.com/photos/cannedtuna/6031139148
EMPATHY DESIGNER USER
ADAPTING EMPATHY MAPS FOR UX DESIGN
Empathy Map Activity Your Work Environment
NEW MAILCHIMP: USER PERSONA RESEARCH https://blog.mailchimp.com/new-mailchimp-user-persona-research/
Image Credit: https://www.mftstamps.com/blog/mft-gives-back-show-compassion-to-others/
Empathy vs Sympathy Brené Brown https://youtu.be/1Evwgu369Jw
Beyond the Empathy Map Jason Beaird Theresa Wiseman's 4 Attributes of E mpathy EMPATHY VS. SYMPATHY ! "
$ Perspective Ta k i n g Being Non- Judgemental Recognizing Feelings Communicating Emotion To be able to see the world as others see it. This requires putting our assumptions aside to see the situation through the eyes of the other person . Judging another person's situation discounts the experience and is an attempt to protect ourselves from the pain of the situation Just like the empathy map, we have to listen to not just our users’ words, but their emotion, the context, the scenario, to understand their feelings. Empathy isn’t just something we observe, it’s a conversation. We have to repeat back what we thought we observed to validate our assumptions.
Cultivate Empathy • Spend time with your users • Use your own product • Shadow or help support • Intentionally degrade your own testing experience
NOT EMPATHIZING FALSE/OVER EMPATHIZING EMPATHIZING Subject Object Subject Object Subject Object Concept from “What Is Empathy” by Seung Chan Lim - https://uxmag.com/articles/what-is-empathy
Insight is better framed as a byproduct of realizing empathy, not the goal. Focusing on acquiring insights or any kind of knowledge from others can turn empathy into a mere tool. -Seung Chan Lim
https://uxmag.com/articles/what-is-empathy
! an k Yo u ! Jason Beaird @jasongraphix jason@jasongraphix.com
As designers and innovators, our goal is to solve the problems of other human beings. Doing this starts with a deep understanding of our users’ true needs and motivations. Despite the best of intentions, it’s easy for us to lose touch with those users and gravitate from Human Centered to Assumption Driven Design. In this talk, we’ll explore ways to stay engaged with our users and cultivate a culture of empathy within our teams.
for free. You
can too.