#FAIL: What we learn from failure

A presentation at Button 2022 in in Seattle, WA, USA by Jonathon Colman

Let’s be honest: we all fail from time to time.

We’ve all been there: we disappointed our teammates, chose competition over collaboration, shipped a product with harmful consequences we didn’t anticipate.

We all make mistakes—sometimes huge ones. The good news is, our biggest failures often teach us more than our successes.

So, let’s get vulnerable! Join Button attendees as they share their regrettable experiences and what they’ve learned along the way.

Our panelists and their stories:

  • Balasubramanyn Meenakshisundaram, Senior Digital Experience Writer at IKEA: “Autopsy of a failed content design practice”
  • Celeste Mora, Manager, Content Design at Mailchimp: “My worst reaction to unexpected feedback”
  • Gord Roberts, Manager, Web Content Strategy at Bank of Canada: “Right place, wrong time: How I learned that shared success starts with shared understanding”
  • Hema Manwani, Senior UX Writer II at Crowdstrike: “Speaking up when you feel invisible”
  • Yael Ben-David, UX Writer at Fundbox: “Bullying my way to the table (and other mistakes)”


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