Workshop — How to be clear: the elements of content design

A presentation at Webstock 2017 in in Wellington, New Zealand by Jonathon Colman


Designing content is hard because writing for people is hard. And writing for mobile interactive experiences is even harder: how do you help people in your organization find the right voice, develop effective principles and standards, and agree on what they mean when they say what they say?

This workshop gives you the tools and experiences you need to make content design easier, faster, better, and more manageable over time. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.

What you’ll learn

Content doesn’t mean “write the words” any more than design means “make it pretty.” When you design content, you‘re creating an experience with words.

That’s why this workshop covers:

  • A complete, end-to-end process for approaching content design for websites and apps
  • How to discover your organization’s core values—and use them to guide all of your content
  • A model for designing content from high-level principles to standards all the way down to individual terms
  • How to conduct—and get the most out of—the critique process so that you can iterate on your work and build strong teams

Who it’s for

This workshop is best for the people who make content happen in your organization: writers, designers, information architects, marketers, and business owners.

What to bring

  • You
  • Your laptop, mobile device, or notebook
  • Your big, juicy brain (caffeine optional)

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