Designing content is hard because writing for people is hard. And writing for mobile interactive experiences is even harder: how do you help people in your organization find the right voice, develop effective principles and standards, and agree on what they mean when they say what they say?
This workshop gives you the tools and experiences you need to make content design easier, faster, better, and more manageable over time. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.
Content doesn’t mean “write the words” any more than design means “make it pretty.” When you design content, you‘re creating an experience with words.
That’s why this workshop covers:
This workshop is best for the people who make content happen in your organization: writers, designers, information architects, marketers, and business owners.