A presentation at Webstock 2017 in in Wellington, New Zealand by Jonathon Colman
How to be clear The elements of content design
Agenda 9:00-10:30am Intro & core values 10:30-11:00am Break: morning tea 11:00-12:30pm Discovering your voice 12:30-1:30pm Break: lunch 1:30-3:00pm Tone and content design 3:00-3:30pm Break: afternoon tea 3:30-5:00pm Group critique
Everyone have one of these?
What you should know straightaway Bio breaks and toilets Be gentle, stay curious, and assume best intent This is a judgment-free zone (JFZ) Please take distractions elsewhere Introverting is a-okay Don’t worry about finishing everything Oh, so you’re already an expert?
Webstock code of conduct http://www.webstock.org.nz/17/code-of-conduct/ “…Webstock is an inclusive harassment-free event based on treating everyone with respect and kindness, regardless of gender, sexual orientation, age, physical ability or appearance, ethnicity, religious or political beliefs, software, hardware, and music preferences. We try to do everything we can to ensure that only the good stuff happens, and we are committed to making your experience a great one. If anyone violates that, or makes you feel uncomfortable or unsafe in any way, please let us know. …Behaviour we fully endorse and encourage includes having a great time, being good to each other and just continuing to be your excellent selves.”
Webstock code of conduct http://www.webstock.org.nz/17/code-of-conduct/ “…Webstock is an inclusive harassment-free event based on treating everyone with respect and kindness, regardless of gender, sexual orientation, age, physical ability or appearance, ethnicity, religious or political beliefs, software, hardware, and music preferences. We try to do everything we can to ensure that only the good stuff happens, and we are committed to making your experience a great one. If anyone violates that, or makes you feel uncomfortable or unsafe in any way, please let us know. …Behaviour we fully endorse and encourage includes having a great time, being good to each other and just continuing to be your excellent selves.”
Webstock code of conduct http://www.webstock.org.nz/17/code-of-conduct/ “…Webstock is an inclusive harassment-free event based on treating everyone with respect and kindness, regardless of gender, sexual orientation, age, physical ability or appearance, ethnicity, religious or political beliefs, software, hardware, and music preferences. We try to do everything we can to ensure that only the good stuff happens, and we are committed to making your experience a great one. If anyone violates that, or makes you feel uncomfortable or unsafe in any way, please let us know. …Behaviour we fully endorse and encourage includes having a great time, being good to each other and just continuing to be your excellent selves.”
© Charles Strebor https://www.flickr.com/photos/rantz/6688216699 (CC BY-NC-SA 2.0 — https://creativecommons.org/licenses/by-nc-sa/2.0/)
Designing content is hard because writing for people is hard. And writing for mobile interactive experiences is even harder: how do you help people in your organization find the right voice, develop effective principles and standards, and agree on what they mean when they say what they say?
This workshop gives you the tools and experiences you need to make content design easier, faster, better, and more manageable over time. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.
Content doesn’t mean “write the words” any more than design means “make it pretty.” When you design content, you‘re creating an experience with words.
That’s why this workshop covers:
This workshop is best for the people who make content happen in your organization: writers, designers, information architects, marketers, and business owners.
https://www.webstock.org.nz/17/programme/workshops/#clear-elements-content-design
The following resources were mentioned during the presentation or are useful additional information.
