SEO, Site Speed, and Battlestar Galactica

A presentation at SearchFest 2012 in in Portland, OR, USA by Jonathon Colman

A look at how SEOs can begin thinking about the huge impact that site performance has on the user experience as well as simple tips and best practices to help SEOs get started with site speed optimization. All told through the lens of TV’s “Battlestar Galactica,” which has many parallels to the work that SEOs do.

Also included is a look at how front-end site performance engineering lead to record SEO results for as well as how SEOs can develop a business case for their organizations to invest in site performance optimization.

Originally presented at SearchFest 2012 by SEMpdx in Portland, Oregon on February 24, 2012.

Please note that the “Battlestar Galactica” logo, brandmarks, imagery, characters, concepts, derivatives all copyright © SyFy, a division of NBCUniversal. Learn more at

Please don’t sue me, SyFy! I’m a huge fan and you wouldn’t believe how many new people I’ve introduced to BSG and your network by giving this presentation and sharing it online! :)

Buzz and feedback

Here’s what was said about this presentation on social media.