On October 30, the day before Summit, spend a day with Jonathon Colman, content strategist extraordinaire.
Designing content is hard because writing for people is hard. And writing for mobile apps and experiences is even harder still. How do you find the right voice, develop effective principles and standards, and agree with people on what you mean when you say what you say?
This workshop gives you the tools and experiences you need to make content design easier, faster, better, and more manageable in your organization. You’ll leave with the knowledge and frameworks you need to scale your content design across all of your interactive products, websites, and other experiences as your organization grows.
Content doesn’t mean “write the words” any more than design means “make it pretty.” When you design content, you‘re creating an experience with words.
That’s why this workshop covers:
This workshop is best for the people who make content happen in your organization: writers, designers, product managers, information architects, and marketers.