Design for Humans: Build Human-Centered Products with Cognitive Psychology

A presentation at Digital Summit MX 2018 in in Guadalajara, Jalisco, Mexico by Jenny Shen

In a time of abundantly available online “design education”, we as designers often find ourselves learning via Medium articles, replicating existing designs or testing half-baked hypotheses.

Perhaps it’s time to question if we are neglecting what’s most important—understanding our users as humans. While technologies, tools and mediums change, fundamental human behaviours do last.

To make informed decisions at the root of our users’ needs, we need to understand psychology principles that drive human action.

This talk explores key psychology principles for designing intuitive products and how to apply them. She’ll also look at the ethical implications of using psychology and the line between persuasion and manipulation.

By the end, you will have a deeper perspective of cognitive psychology and be prepared to design more humanely and effectively.

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