The Road Less Travelled

A presentation at Collaborate Bristol in in Bristol, UK by Mike Atherton

The Road Less Travelled

The Road Less Travelled

Too Many Notes

Too Many Notes

Featuritis

Featuritis

Differentiation (or not)

Differentiation (or not)

Differentiation by the Mad Men

Differentiation by the Mad Men

How You Write Defines Your Brand

How You Write Defines Your Brand

What You Offer Defines Your Brand

What You Offer Defines Your Brand

Your Design Decisions Define Your Brand

Your Design Decisions Define Your Brand

How You Treat People Defines Your Brand

How You Treat People Defines Your Brand

A personal reminder of the importance of understanding who we truly are and what we stand for. Branding is about core values, personal missions and personality. Ultimately, how we treat people every day defines our brand. And “our brand is our compass in navigating the road less travelled”.

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