Serving for the win - Deploys and hosting for the rest of us

A presentation at Render Conf in March 2018 in Oxford, UK by Phil Hawksworth

SERVING FOR THE WIN DEPLOYMENTS AND HOSTING FOR THE REST OF US PHIL HAWKSWORTH

Serving for the win Render Conference, 2018 @philhawksworth netlify HELLO

netlify Serving for the win Render Conference, 2018 @philhawksworth SOCK FETISH CONF OXFORD 2018

Serving for the win Render Conference, 2018 @philhawksworth netlify PHIL
HAWKSWORTH AFTER DINNER SPEAKER
@

Serving for the win Render Conference, 2018 @philhawksworth netlify MAKING THINGS

Serving for the win Render Conference, 2018 @philhawksworth netlify

Serving for the win Render Conference, 2018 @philhawksworth netlify SALES PITCH

Serving for the win Render Conference, 2018 @philhawksworth netlify MY TRACK RECORD

Serving for the win Render Conference, 2018 @philhawksworth netlify STATIC SITES
GO ALL HOLLYWOOD 7 7 @PHILHAWKSWORTH FRONTEERS, AMSTERDAM, 2015 ~ I C CAN SMELL YOUR M S

netlify Serving for the win Render Conference, 2018 @philhawksworth SO, FOR THIS TALK

Serving for the win Render Conference, 2018 @philhawksworth netlify TIME TO JAZZ IT UP

Serving for the win Render Conference, 2018 @philhawksworth netlify EXOTIC OR NEW

Serving for the win Render Conference, 2018 @philhawksworth netlify FUNDAMENTALS

Serving for the win Render Conference, 2018 @philhawksworth netlify WE LEARN A LOT AT CONFERENCES

Serving for the win Render Conference, 2018 @philhawksworth netlify CAPTIONS AREN'T OPTIONAL — Laura

ENVIRONMENT VARIABLE EXFILTRATION   WITH NPM — Asim

Serving for the win Render Conference, 2018 @philhawksworth netlify HEEBEEGEEBEES the

Serving for the win Render Conference, 2018 @philhawksworth netlify CONFINING THESE LEARNINGS TO THEORY IS A WASTE

Serving for the win Render Conference, 2018 @philhawksworth netlify CONFINING THESE LEARNINGS TO OUR LOCAL ENVIRONMENTS IS A WASTE

Serving for the win Render Conference, 2018 @philhawksworth netlify LET’S MAKE SURE THE GOOD STUFF REACHES YOUR USERS

Serving for the win Render Conference, 2018 @philhawksworth netlify PERFORMANCE?

Serving for the win Render Conference, 2018 @philhawksworth netlify DESIGNING FOR PERFORMANCE — Lara Callender Hogan

Serving for the win Render Conference, 2018 @philhawksworth netlify DESIGNING INFRASTRUCTURE FOR PERFORMANCE

Serving for the win Render Conference, 2018 @philhawksworth netlify DEPLOYMENTS DESIGNING INFRASTRUCTURE FOR PERFORMANCE

Serving for the win Render Conference, 2018 @philhawksworth netlify DEPLOYMENTS DESIGNING INFRASTRUCTURE FOR PERFORMANCE PROCESSES

Serving for the win Render Conference, 2018 @philhawksworth netlify DEPLOYMENTS DESIGNING INFRASTRUCTURE FOR PERFORMANCE PROCESSES MINDSET

Serving for the win Render Conference, 2018 @philhawksworth netlify MINDSET

Serving for the win Render Conference, 2018 @philhawksworth netlify OH GREAT…   HALF AN HOUR OF SLIDES
ABOUT PROCESS ALL OF YOU

Serving for the win Render Conference, 2018 @philhawksworth netlify FOR THE NEXT 30 MINUTES OR SO / WHERE DOES IT HURT? / 3 STORIES / MINDSETS AND RESOURCES

netlify Serving for the win Render Conference, 2018 @philhawksworth WHERE DOES IT HURT?

Serving for the win Render Conference, 2018 @philhawksworth netlify CLIENTS / DEADLINES / COMPLEXITY PROJECTS USUALLY INVOLVE

Serving for the win Render Conference, 2018 @philhawksworth netlify SLEEPLESS NIGHTS

Serving for the win Render Conference, 2018 @philhawksworth netlify THE PERFECT PROJECT TIMELINE BRIEF AWARDS LAUNCH START SCOPE   RE-SCOPE CLIENT   REVIEW FINAL   SIGN OFF FIXES “ ” "
:lemon:

netlify Serving for the win Render Conference, 2018 @philhawksworth LAUNCH DAY

Serving for the win Render Conference, 2018 @philhawksworth netlify PROJECTS CAN BE HARD NEWSFLASH

Serving for the win Render Conference, 2018 @philhawksworth netlify LEARNING PROJECTS USUALLY INVOLVE

Serving for the win Render Conference, 2018 @philhawksworth netlify CHANGE PROJECTS USUALLY INVOLVE

Serving for the win Render Conference, 2018 @philhawksworth netlify INFRASTRUCTURE

Serving for the win Render Conference, 2018 @philhawksworth netlify OUR EVOLVING APPROACH TO INFRASTRUCTURE ON SITE HARDWARE SOME
RACK SPACE VIRTUAL SERVER SOFTWARE   AAS FUNCTIONS   AAS (not Rackspace) (perhaps Rackspace)

Serving for the win Render Conference, 2018 @philhawksworth netlify NEW DEPLOYMENT CONVENTIONS

Serving for the win Render Conference, 2018 @philhawksworth netlify APPROACH

Serving for the win Render Conference, 2018 @philhawksworth netlify MANAGING CHANGE MANAGING THE UNKNOWABLE THIS IS WHERE IT HURTS

Serving for the win Render Conference, 2018 @philhawksworth netlify AT CRUNCH TIME,
AS THE PRESSURE MOUNTS THIS IS WHERE IT HURTS

Serving for the win Render Conference, 2018 @philhawksworth netlify WHEN THE PLAN GOES IN THE TRASH THIS IS WHERE IT HURTS

Serving for the win Render Conference, 2018 @philhawksworth netlify CAN WE PLAN FOR
THE PLAN GOING IN THE TRASH?

netlify Serving for the win Render Conference, 2018 @philhawksworth DEPLOYING ON MY FIRST DAY Story one

Serving for the win Render Conference, 2018 @philhawksworth netlify A LARGE NATION-WIDE HEALTHCARE SITE

Serving for the win Render Conference, 2018 @philhawksworth netlify ONE TO NOT F**K UP

Serving for the win Render Conference, 2018 @philhawksworth netlify IT SHOULD HAVE
GONE LIVE
ON FRIDAY MY NEW BOSS

Serving for the win Render Conference, 2018 @philhawksworth netlify CAN YOU HELP THE TEAM
FIGURE OUT
THE DEPLOYMENT? MY NEW BOSS

Serving for the win Render Conference, 2018 @philhawksworth netlify THE DEPLOYMENT

Serving for the win Render Conference, 2018 @philhawksworth netlify STAGING BOB ALICE PROD

Serving for the win Render Conference, 2018 @philhawksworth netlify FFFF FFF F FTP

Serving for the win Render Conference, 2018 @philhawksworth netlify UNKNOWABLE STATE

Serving for the win Render Conference, 2018 @philhawksworth netlify UNREPEATABLE PROCESS

Serving for the win Render Conference, 2018 @philhawksworth netlify DID IT GO LIVE? YES, IT DID WAS IT CORRECT? YES. PROBABLY. HONESTLY, I DON’T THINK WE CAN EVERY REALLY KNOW

Serving for the win Render Conference, 2018 @philhawksworth netlify HOW DID THE NEXT DEPLOYMENT GO? I’M NOT READY TO TALK ABOUT THAT DO YOU NEED A HUG? YES. YES I DO

Serving for the win Render Conference, 2018 @philhawksworth netlify VERSION CONTROL SHOULD
EXTEND TO YOUR DEPLOYMENTS Lessons HUMAN INTERVENTION IN DEPLOYMENTS IS UNDESIRABLE ATOMIC DEPLOYS ARE PREFERABLE TO PIECEMEAL DEPLOYS

netlify Serving for the win Render Conference, 2018 @philhawksworth SEARCHING FOR SYRIA Story two

netlify Serving for the win Render Conference, 2018 @philhawksworth

Serving for the win Render Conference, 2018 @philhawksworth netlify PLENTY OF CHANGE

Serving for the win Render Conference, 2018 @philhawksworth netlify SIGNIFICANT POLITICAL SENSITIVITY

Serving for the win Render Conference, 2018 @philhawksworth netlify GREATER STAKEHOLDER DIVERSITY

Serving for the win Render Conference, 2018 @philhawksworth netlify A GLOBAL LAUNCH

Serving for the win Render Conference, 2018 @philhawksworth netlify ONE TO NOT F**K UP DEFINITELY

“FIGURE OUT” DEPLOYMENT Serving for the win Render Conference, 2018 @philhawksworth netlify THE PERFECT PROJECT TIMELINE BRIEF AWARDS LAUNCH START SCOPE   RE-SCOPE CLIENT   REVIEW FINAL   SIGN OFF FIXES “ ” $

Serving for the win Render Conference, 2018 @philhawksworth netlify AUTOMATE AS EARLY
AND AS FAST AS YOU CAN BENEDEK GAGYI , RENDER 2018

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVERIES

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVER to QA

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVER to PRODUCERS

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVER to TRANSLATIONS TEAMS

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVER to THE CLIENT

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVER to THE CLIENT’S   BOSSES

Serving for the win Render Conference, 2018 @philhawksworth netlify DELIVER to THE PUBLIC

netlify Serving for the win Render Conference, 2018 @philhawksworth LET’S DELIVER ANY VERSION AT ANY TIME OUR AMBITION

Serving for the win Render Conference, 2018 @philhawksworth netlify VERSION CONTROL

Serving for the win Render Conference, 2018 @philhawksworth netlify TAGS SHOULD CREATE RESOURCES AT URLS

Serving for the win Render Conference, 2018 @philhawksworth netlify URLS FTW

netlify Serving for the win Render Conference, 2018 @philhawksworth AITCH TEE TEE PEE   DOUBLE MEH ALEX SEXTON

Serving for the win Render Conference, 2018 @philhawksworth netlify http
foobar.com ://
http foobar.com

Serving for the win Render Conference, 2018 @philhawksworth netlify DEV PROD STAGE GIT CI

Serving for the win Render Conference, 2018 @philhawksworth netlify DEV PROD LIVE GIT CI STAGE STAGE STAGE STAGE STAGE STAGE

Serving for the win Render Conference, 2018 @philhawksworth netlify DEMOS / DISCUSSIONS
TESTS / ISSUES / SIGNOFF ALL HAPPENED AGAINST KNOWN VERSIONS

Serving for the win Render Conference, 2018 @philhawksworth netlify ADDRESSABLE AND ACCESSIBLE
BUILD VERSIONS ARE A HUGE WIN Lessons DECIDING WHEN AND WHAT TO TAG REQUIRES COORDINATION ATOMIC DEPLOYS TO PROD REMOVE UNCERTAINTY FROM LAUNCH DAY

netlify Serving for the win Render Conference, 2018 @philhawksworth NETLIFY BUILDING NETLIFY Story three

Serving for the win Render Conference, 2018 @philhawksworth netlify NETLIFY.COM IS A JAMSTACK SITE HOSTED ON NETLIFY USING NETLIFY TO NETLIFY NETLIFY

Serving for the win Render Conference, 2018 @philhawksworth netlify DEV NETLIFY LIVE GIT CI STAGE STAGE STAGE CDN

Serving for the win Render Conference, 2018 @philhawksworth netlify A GIT-BASED WORKFLOW ALL THE WAY TO PRODUCTION

Serving for the win Render Conference, 2018 @philhawksworth netlify jamstack JAVASCRIPT / API / MARKUP

Serving for the win Render Conference, 2018 @philhawksworth netlify APIs SITE (JAVASCRIPT) JAVASCRIPT MARKUP

Serving for the win Render Conference, 2018 @philhawksworth netlify BUILDS ARE BASED ON
GIT COMMITS,   SO WE HAVE HISTORY

Serving for the win Render Conference, 2018 @philhawksworth netlify AUTOMATION BASED ON GIT ACTIVITY

Serving for the win Render Conference, 2018 @philhawksworth netlify GENERATING PREVIEWS FROM PULL REQUESTS

Serving for the win Render Conference, 2018 @philhawksworth netlify CONFIDENCE IN THE FUTURE STATE

Serving for the win Render Conference, 2018 @philhawksworth netlify A/B TESTING

Serving for the win Render Conference, 2018 @philhawksworth netlify Lessons EMBRACING VERSION CONTROL CONVENTIONS REMOVES NEED TO REINVENT THEM REDUCED FRICTION BRINGS AGILITY AND CONFIDENCE JAMSTACK GOES BEYOND
STATIC SITES

netlify Serving for the win Render Conference, 2018 @philhawksworth RESOURCES CIRCLE CI JENKINS

netlify Serving for the win Render Conference, 2018 @philhawksworth RESOURCES THENEWDYNAMIC.ORG JAMSTACK.ORG

netlify Serving for the win Render Conference, 2018 @philhawksworth RESOURCES THEPOWEROFSERVERLESS.INFO HEADLESSCMS.ORG

netlify Serving for the win Render Conference, 2018 @philhawksworth THEPOWEROFSERVERLESS.INFO

netlify Serving for the win Render Conference, 2018 @philhawksworth MINDSETS

Serving for the win Render Conference, 2018 @philhawksworth netlify EVERYTHING VERSION CONTROL For

Serving for the win Render Conference, 2018 @philhawksworth netlify EXPOSE THE RED LIGHTS

Serving for the win Render Conference, 2018 @philhawksworth netlify 1. MAKE IT SCRIPTED 2. MAKE IT AUTOMATED 3. MAKE IT REAL 4. MAKE IT FIRST A NOTE ON DEPLOYMENT

netlify Serving for the win Render Conference, 2018 @philhawksworth EXPECT TIMES OF CHAOS

netlify Serving for the win Render Conference, 2018 @philhawksworth DON’T LET
A LACK OF PROCESS BE WHAT CREATES IT

Serving for the win Render Conference, 2018 @philhawksworth netlify IT’S AN AWFULLY FULL STACK A NOTE ON EXPERTISE

Serving for the win Render Conference, 2018 @philhawksworth netlify USE THE SKILLS OF OTHERS A NOTE ON EXPERTISE

netlify Serving for the win Render Conference, 2018 @philhawksworth BUILD BEAUTIFUL THINGS

THANK YOU PHIL HAWKSWORTH HAWKSWORX.COM / TALKS / SERVE

Phil Hawksworth
@philhawksworth

1 / 140

You’ve chosen your frameworks and libraries. You’ve learned how to write code which satisfies the buzzword and performance gods. Now you need to serve it to a global audience, and make things easy to preview, to test, to sign-off, and to evolve. But infrastructure design is difficult and boring for most of us. We just want to get our work out into the wild.

If only we had tools which would make us go, “Oh yeah! It all deploys perfectly every time” and shout, “You need another release? BAM! What’s next?"

This talk looks at some case studies of projects making common mistakes, and some which benefit from a better approach. We’ll explore tools and techniques which ease the path to production. Things anyone can do to boost confidence in every release. And ways to optimise our hosting for performance, hassle-free localisation and genuine A/B testing.

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Great last talk here @render_conf by @philhawksworth who has kept our full attention and made us laugh while sharing lessons learnt through deploying and delivering large scale projects. Key takeaway: version control in deployments can be so powerful. #renderconf
— Marina Sideri (@sid_marinako) March 23, 2018
Big boss @philhawksworth final talk was phenomenal! 😆👏 I didn't post as much because I was so engrossed (plus uploading that monster vid), but it was brilliant! 😉 #renderconf
— Robbie Redfearn (@rredfearn32) March 23, 2018
An excellent talk on deployment by @philhawksworth is ending the awesome conference. Now it's almost 🍻 o'clock! #RenderConf pic.twitter.com/fhuPmv2Jlh
— Tomomi Imura 🎈 (@girlie_mac) March 23, 2018
Revisiting a dev project timeline.@philhawksworth revealing our darkest secrets about deployment at #RenderConf.

(Honestly, I was dreading a deployment talk but it is really quite good. 🆗🆒) pic.twitter.com/6ByLwsyuhU
— Laura Kishimoto (@chicgeek) March 23, 2018
Also, @philhawksworth, your slides are freaking beautiful. Bold, big, bright, demonstrative.
(Shame about the videos… 😉)#RenderConf pic.twitter.com/oqZmpisdNC
— Laura Kishimoto (@chicgeek) March 23, 2018

Serving for the win - Deploys and hosting for the rest of us

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