A presentation at WordCamp Asia in in Bangkok, Thailand by Francesca Marano
@ @ The Ultimate Newsroom Guide How to manage your editorial workflow like a boss Francesca Marano Director of Engineering Learning and Growth XWP FrancescaMarano Francesca Marano francescamarano francescamarano.com
@ 2013 FrancescaMarano
@ La Casa + Bottega delle imprenditrici creative italiane FrancescaMarano
@ Nine Years of C+B FrancescaMarano
Some Stats 107 1,100 35K 56% Authors Posts Monthly Readers Male Readers
@ The Strategy FrancescaMarano
Strategy Audience Topics Distribution
@ The Roles FrancescaMarano
Roles Management Restrict capabilities “Members” plugin
Why? Editorial Capabilities Security Concerns
@ The Onboarding FrancescaMarano
Call for Articles/Invites Vetting Legal Paperwork
Gravatar User Profile Bio, Links
How Teach WordPress Expectations and guidelines
@ The Planning FrancescaMarano
Paper and Pencil Calendar Author/Topics
Trello Editorial Calendar Ideas Documentation
@ The Posting Process FrancescaMarano
Editor in Chief
The Author
Editors Copy Photo Social Media SEO
@ 6 people read each article before publishing FrancescaMarano
PublishPress Notifications Comments Checklist
The Whole Flow 01 02 03 04 Author works with editor in chief about topic Author uploads the article Editor in chief suggests changes/approves Editor works on it 05 Photo Editor prepares image 06 SEO expert optimises 07 Final round of changes 08 Post gets scheduled 09 Post gets published on social media
@ The Human Factor FrancescaMarano
Ban trolling and pettiness Create a positive environment for writers and readers.
Delegate Ask for help.
Welcome change Revolving door policy.
Love your readers They make the blog.
@ It’s Your Turn FrancescaMarano
Francesca Marano Director of Engineering Learning and Growth XWP FrancescaMarano francescamarano Francesca Marano francescamarano.com @ @ Thank You
In 2013, I launched a blog for female creative entrepreneurs. To my surprise, it became an overnight success in its niche in Italy. Nine years later, the blog is still going strong. It grew from a handful of contributors to a newsroom of over one hundred authors.
In December 2017, I was able to hand it off to a new team thanks to the smooth editorial processes we put in place.
In this talk, I’ll share the challenges we encountered in creating a workflow for the authors. I’ll talk about my experience in maintaining quality and schedule consistent.
I will share practical solutions that different teams can use to coordinate their efforts. I’ll recommend tips for managing user permissions, assigning editing and curation, and publishing.
The following resources were mentioned during the presentation or are useful additional information.
If you need publishing and permissions plugins for WordPress … you’re in the right place. The PublishPress team make powerful publishing plugins.
This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too.
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