The Ultimate Newsroom Guide: How To Manage Your Editorial Workflow Like A Boss

A presentation at WordCamp Asia in in Bangkok, Thailand by Francesca Marano

In 2013, I launched a blog for female creative entrepreneurs. To my surprise, it became an overnight success in its niche in Italy. Nine years later, the blog is still going strong. It grew from a handful of contributors to a newsroom of over one hundred authors.

In December 2017, I was able to hand it off to a new team thanks to the smooth editorial processes we put in place.

In this talk, I’ll share the challenges we encountered in creating a workflow for the authors. I’ll talk about my experience in maintaining quality and schedule consistent.

I will share practical solutions that different teams can use to coordinate their efforts. I’ll recommend tips for managing user permissions, assigning editing and curation, and publishing.


The following resources were mentioned during the presentation or are useful additional information.

  • Publishpress Plugins

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  • Mailchimp Content Style Guide

    This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too.

  • Yoast Academy

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