Build bridges, not walls—Design for users across cultures

A presentation at beyond tellerrand 2018 in in Berlin, Germany by Jenny Shen

Outline of talk

Outline of talk

What is culture?

What is culture?

Cultural Dimensions

Cultural Dimensions

Culture differences in international mangagement and business, Harvard Business Review

Culture differences in international mangagement and business, Harvard Business Review

What does it mean for Designers & Developers?

What does it mean for Designers & Developers?

Quote from International User Interfaces

Quote from International User Interfaces

#1 Local culture

#1 Local culture

Netherlands flag

Netherlands flag

Dutch culture bar chart

Dutch culture bar chart

TravelBird case study

TravelBird case study

#2 Local UI Patterns

#2 Local UI Patterns

#3 Quantitative data

#3 Quantitative data

Deskbookers case study

Deskbookers case study

Users first click on help and company-related links

Users first click on help and company-related links

1. Lack of trust 2. Ambiguity

1. Lack of trust 2. Ambiguity

1. Trust logos from trustshops.de 2. Reviews from German customers 3. German customers in roster 4. Local payment methods 5. Company description in footer

1. Trust logos from trustshops.de 2. Reviews from German customers 3. German customers in roster 4. Local payment methods 5. Company description in footer

Hofstede Country Comparison Tool

Hofstede Country Comparison Tool

Step-by-step World Domination

Step-by-step World Domination

#1 Diverse teams

#1 Diverse teams

#2 Travel & Ethnographic Research

#2 Travel & Ethnographic Research

Just…don’t

Just…don’t

Thank you in different languages

Thank you in different languages

As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.

To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences and the rapidly changing world, our work will not truly meet the users' needs.

Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.

Video

Resources

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