As Internet access expands to the far corners of the world, product makers have the chance to see their work used by millions of people worldwide.
To create products for international users, we must be aware of the full range of human diversity with respect to language, culture and other forms of human difference. If the product doesn't adapt to users' differences and the rapidly changing world, our work will not truly meet the users' needs.
Join this talk to hear how Jenny designed for users in Europe, North- and South America, Asia, and Southeast Asia.
In this hands-on and immersive workshop, you will learn how to research and design with cultural differences in mind and create inclusive solutions for global users. You’ll learn the best methods to empathize with diverse users and practice cross-cultural design and interview techniques. We will be creating cultural personas and conducting research on the culture, competitors, and design patterns of a new market.
Loved the talk by @jennyshen on the impact of culture on product design at #btconf today!— Sibylle ⚡ (@s_ibylle) November 7, 2018
We need to really start appreciating that there's no size fits all approach for shipping a product and serve a localised & refined experience to our users! pic.twitter.com/mbazDTFkM6
Fascinating by @jennyshen on designing for cultural diversity at @dibiconf. Chinese is harder to write, so optimize for discovery. Lots more lessons. @jennyshen any book tips on this area? pic.twitter.com/hBV2AY3eMx— Steven Livingstone-Pérez (@stevenlivz) November 12, 2018
Designing for global cultures needs to consider unique cultural characteristics! Great to be reminded that one design or product is not for all users! Diverse creative team's are often the forward thinkers/leaders here. Cheers, @jennyshen #ethnographic #research #UX #DIBI2018— Clare Brown (@inkklub) November 12, 2018
World domination 101 with @jennyshen:— Rafaela Ferro (@anarafaelaferro) November 12, 2018
Users expect more than simply translated websites. They expect adapted experiences.
We need to consider local patterns. Build bridges, not walls.
(Very well sustained with practical examples. 🙌👏) #DIBI2018 pic.twitter.com/eoCwYmMVJC
Amazing talk! Thank you. I hope I can come to your workshop next year 😁 #dibi2018— David McEwan (@davidmcewan) November 12, 2018
Love my mr_bingstagram advent calendar 😊😊😊 such a good end to #dibi2018, other highlights have got to be @orangebus and @jennyshen, #conference #edinburgh #design #ux #uxdesign… https://t.co/Fw7vM454p7— Emily Fraser (@emily_jane85) November 12, 2018
Jenny's talk was definitely very interesting!— WaveHack 🏴☠️ (@WaveHack) August 30, 2018
@jennyshen Enjoyed your talk this morning! Some valuable input for projects in Africa. Thanks for sharing! Keep up the good work!— 👑 Robert Verboon (@Robert_Verboon) August 30, 2018
First day of #LaraconEU is over, with some particularly interesting talks by @jennyshen on cultural aspects in software development and @franzliedke on a prankster's approach to the IoC container. Thanks everyone! 👍👏— Lupinity Labs (@LupinityLabs) August 30, 2018
Very welcome! 😀 Despite the quite overwhelming realization that the successful i18n of a product is even much more complicated than I already thought it was, it was an unexpected and very important topic to cover.— Lupinity Labs (@LupinityLabs) August 30, 2018
Shout out to @jennyshen on reminding us that making our products international is more than just translating a language, but also about tailoring the experience to a markets unique culture. #confront18 pic.twitter.com/25M6X879zb— fem (@femkesvs) October 5, 2018
@jennyshen that was a very great talk ;)) thanks for the good advice for localization👍— Patrick Flügge (@schruptor) August 30, 2018
Thanks @jennyshen for this amazing talk on building services adapted to your audience and their culture! Building bridges, not walls :D and what a perfect name for a talk in Amsterdam 🎉 #cssday #cssday2018— hiwelo. 🏳️🌈 @ CSS Day (@iamhiwelo) June 14, 2018
Looking for a summary of #CSSDay (or UXDay really) in 4.000.007 words or less? Okay: loved every second, especially @NadiehBremer, @craftui and @jennyshen, finally got to meet @hj_chen, talked shop with @NovoTypo and @clagnut. Had bitterballs & fun. A+++++++++++++++++++++++++++++— Roel Nieskens (@pixelambacht) June 14, 2018
‘In Chinese sites, because typing Chinese takes relatively long, it makes sense to optimise for browsing rather than searching’ – @jennyshen on designing for users everywhere #CSSDay pic.twitter.com/8JL1gdysAI— Hidde (@hdv) June 14, 2018
Local culture research is the key when designing for cross-border cultures. Adapting your brand and design strategy to culture makes users feel embranced and connected to the product. @jennyshen at @cssdayconf #CSSDay pic.twitter.com/yOhhvIxlLs— Rayana Verissimo 👩🏻💻 (@imrayana) June 14, 2018
Cultural differences matter a lot, do your research @jennyshen #cssday #UX like https://t.co/Dqash4aiMM and internet research on collequial language and slang, charactetistics, holiday and region; do informal interviews; localisation research pic.twitter.com/GWRwb6TC8Y— Anouschka Scholten (@anous) June 14, 2018
Step-by-step on how to do localization research. @jennyshen highlights the importance of checking for information in the local language and not only in English 🇵🇹🇳🇱🇯🇵🇮🇪🇦🇷 #CSSDay pic.twitter.com/GqoiW64f3u— Rayana Verissimo 👩🏻💻 (@imrayana) June 14, 2018
"Chinese prefer to browse instead of search." -@jennyshen— diekus.glb @ #CSSDay 🇳🇱 (@diekus) June 14, 2018
Having a diverse team is definitely an asset when you want to design for different cultures. And travel for culture research (living like a local is the best to understand a culture). #cssday @jennyshen— hiwelo. 🏳️🌈 @ CSS Day (@iamhiwelo) June 14, 2018
Other example was to adjust the text "make sure your name and lastname are correct" to "make sure your name and lastname are correct because it costs € 50 to change" to force Dutch users to correctly enter their info.— Bramus! (@bramus) June 14, 2018
(Also: LOLZ 😂)