Designing Connected Content

A presentation at Amuse in in Budapest, Hungary by Mike Atherton

Problem 1: Bringing Old Ideas to New Media

Problem 1: Bringing Old Ideas to New Media

Problem 2: What Even is Digital Design?

Problem 2: What Even is Digital Design?

Enter Content Strategy

Enter Content Strategy

What is Microcopy?

What is Microcopy?

Content Strategy at Facebook

Content Strategy at Facebook

Five Lies About Writing for Products!

Five Lies About Writing for Products!

1. It's Copywriting

1. It's Copywriting

2. It's Cute

2. It's Cute

3. Anyone Can Do It

3. Anyone Can Do It

4. It Only Takes a Minute

4. It Only Takes a Minute

5. Nobody Reads

5. Nobody Reads

Content Strategy is Systems Design

Content Strategy is Systems Design

So, What is Content?

So, What is Content?

Stuff

Stuff

Asking Questions

Asking Questions

Where Now for Interfaces?

Where Now for Interfaces?

Connected Content

Connected Content

It's All About the Relationships

It's All About the Relationships

New Horizons

New Horizons

Closer Together

Closer Together

With more channels, devices and platforms than ever before, how can you give people the stuff they want, wherever they want it?

Let’s go deep beneath the interface and figure out what your audience really cares about. It might just change your idea of what it means to be a designer.

Video

Resources

The following resources were mentioned during the presentation or are useful additional information.

  • Amuse 2019

    Amuse is an international conference for anyone interested in how to design and develop successful products that users love.